SunGard BSR Marketing Literature System

SunGard BSR is a developer of specialized fundraising software for higher education and nonprofit organizations. The firm needed a system of marketing literature to distinguish its best-of-breed, stand-alone product line from fundraising modules within enterprise-wide administrative software packages.


The “best-of-breed” theme is played out using wild animals that also provide arresting visuals and subliminal messages of strength and power. The literature system includes a folder, overview and product brochures, print and electronic newsletters, ads, direct mail, exhibit booths, and themed promotional materials for conferences.